Day 7
[firstname]: The dangers of buying leads

Hi [firstname],

Your business is most likely going to crumble if it runs of out leads. That is a fact. Leads make up businesses, and your business relies on leads to stay on top.

Naturally, you will punk out on realizing that your companys sales team is running out of leads. In such a case, you will be forced to buy leads from authentic 3rd party providers to save your business- particularly, to increase its revenue.

But the big question is, is buying leads a good idea? Does it bear any fruits? Is it a risk worth taking to save your business? Well, the big answer is NO. Buying leads is a bad, bad idea. Here is why.

 You risk harming your brand reputation

Real leads have at some point interacted with your brand in one way or another. It could be they contacted your sales team regarding a product or services they found interesting, enquired about your brand, products, and services, and navigated through your website before making contact.

The purchased leads have not opted for any products or services in your business or even made an attempt to contact your sales team. They have no idea you exist. Your emails may end up in spam. You are as well breaking the law by sending unsolicited emails to your leads.

Save your brands reputation by avoiding buying leads. Instead, work to build your own.

 Buying leads may lead to lower close and conversion rates

Why would investing in leads lead to lower close rates and conversion rates? You ask.

Well, typically, you are targeting people who have no interest in buying your product or services. And you cant convince them because they didnt initiate the conversation in the first place. This will of course lead to a decrease in close rates and conversion rates.

The whole idea of sales and marketing is about building good relationships with customers and potential customers, not pitching and selling to anyone and everyone.

 Purchased leads- short-term relationships

The main difference between real leads and purchased leads is that purchased leads are fast to come by but stay the shortest time than real leads. In other words, you are less likely to build long-lasting relationships with bought leads as it is with generating your own leads.

 Buying leads is expensive

When you decide to buy leads, be prepared to dig deeper into your pockets- because buying leads is expensive.

The leads you have generated on your own are always of higher quality and will most certainly contain actual leads. Actual leads are more likely to close at higher conversion rates- and this means more business for you. 

Grab your copy of Lead Generation Authority to make sure you start out on the right foot when generating leads:

[link to sales page]

Warmly,

[Your Name]
